The agreement for using Ignis.

Last updated 11 August 2026. Between Ignis International LLC ("Ignis") and the merchant ("you", "the merchant") that installs the Ignis app or uses the Ignis platform.

By installing the Ignis app or using the Ignis platform, you agree to these terms. They cover how the service is provided and how Ignis processes data on your behalf. This page works together with our Privacy & Data Protection page.

1. The service

Ignis provides commerce and content software: a Shopify app with per-store modules (inventory and bundles, reviews, returns and store credit, loyalty, analytics, and related features), and a dashboard for content, analytics, and settings. You control which modules are active for your store.

2. Your account and responsibilities

• You are responsible for your store, your catalog, and the configuration choices you make in Ignis.
• You are the data controller for your customers' personal data. Ignis acts as your data processor for the data it handles on your behalf.
• You are responsible for maintaining a lawful basis for processing your customers' data, for your own customer-facing privacy notice, and for the consent banner on your storefront.
• You are responsible for the security of your own accounts and your staff's access to them.

3. Data processing (Data Processing Agreement)

This section is the data processing agreement between you and Ignis. Where you and Ignis have signed a separate data processing agreement, that one wins.

• Roles. You are the controller; Ignis is the processor. Ignis processes personal data only to provide the service and only on your documented instructions, which include your configuration of the modules and the integrations you connect.
• Subject matter and duration. Ignis processes personal data for as long as you use the service, and after that only for as long as the deletion process below takes.
• Categories of data and of people. These are set out on our Privacy & Data Protection page, which forms part of this agreement. In summary: your staff's account data, and your customers' and visitors' order data, contact details where a feature needs them, site activity where you have switched on analytics, and content they submit such as reviews, returns and support messages.
• Scope and minimization. Ignis processes only the data needed to run the features you enable. For most features, order and product identifiers rather than customer contact details. Ignis does not sell personal data, and does not use it for its own advertising. Where you connect an advertising platform that Ignis can send conversions to, which today means Meta, and you enable server-side conversion tracking, Ignis sends order and event data to that platform on your behalf, as your processor and on your instruction. That flow is described in the privacy policy.
• Confidentiality. Ignis keeps your personal data confidential and makes sure that anyone who is given access to it is bound by confidentiality obligations.
• Security. Ignis encrypts personal data in transit (TLS), stores it in a managed database and object storage that encrypt data at rest, signs and verifies server-to-server requests, isolates each merchant's data at the database level with row-level security, encrypts stored third-party credentials with AES-256-GCM before writing them, runs application code under a restricted database role, and limits production-data access to the personnel who operate the platform. The full description is in the privacy policy. Ignis holds no security certification and claims none.
• Sub-processors. You authorise Ignis to use the sub-processors named on the Privacy & Data Protection page, which is kept current. Ignis remains responsible to you for their performance of these obligations, and will tell you on request which data-protection terms are in place with each of them. Ignis updates that page before adding a new sub-processor that handles personal data, and will email you when the list changes if you ask to be notified.
• International transfers. Ignis is a United States company and the platform runs on United States providers. Where personal data is transferred out of the United Kingdom, the European Economic Area or Switzerland, Ignis will enter into the European Commission Standard Contractual Clauses with you on request, with the UK International Data Transfer Addendum where the UK is involved. On request Ignis will also tell you which transfer terms apply with each sub-processor named on the privacy page.
• Assistance with data subject requests. Ignis assists you in meeting your obligations for data subject requests. Ignis honours Shopify's mandatory customer data request, customer redaction, and shop redaction webhooks. Where a request reaches Ignis directly from one of your customers, Ignis verifies it and then either actions it or tells you so you can confirm it, and tells the person which of the two happened.
• Assistance with your other obligations. On request, Ignis gives you the information you reasonably need for a data protection impact assessment or a consultation with a regulator, and makes available the information needed to show that these obligations are being met.
• Breach notification. If Ignis becomes aware of a personal data breach affecting your data, Ignis notifies you without undue delay after confirming it, gives you the information you need for your own notifications, and helps you make them. Ignis does not notify your customers on your behalf.
• Retention and deletion. Ignis retains personal data only as long as needed to provide the service, and applies the retention periods you set in your Ignis settings. Ignis deletes your customers' data following app uninstall and Shopify's shop-redaction request, and deletes your own Ignis account data on request. Individual customer data is deleted, or has its identity removed where a financial record must survive, on a valid redaction request. Backups age out within 30 days. The detail is in the privacy policy.
• Consent. Ignis respects and applies customer consent and opt-out decisions conveyed to it, including for the conversion tracking described above, and does not process personal data for its own purposes.
• Your instructions. If Ignis believes an instruction from you would breach data protection law, Ignis will tell you and may pause that processing until it is resolved.

4. Fees

Paid plans and credits are billed as described at the time of purchase. You can change or cancel your plan; uninstalling the app ends the subscription and triggers deletion of your data as described above.

• Taxes. Prices exclude any tax that applies. Where a charge is collected through Shopify, Shopify's own terms govern how tax is handled on it.
• Price changes. We can change prices. A change to a plan you are already on takes effect at your next renewal, and we will tell you before it does.
• Refunds. Charges are not refundable except where the law requires it or we say otherwise in writing.
• Non-payment. If a charge fails we may downgrade or suspend paid features until it is settled.

5. Acceptable use

Do not use Ignis to violate any law, infringe others' rights, or process data you have no lawful basis to process. Do not attempt to access another merchant's data or disrupt the service.

Specifically, do not use the AI features to:

• Impersonate a real person, or produce material designed to deceive people about who is speaking.
• Create sexual or intimate imagery of anyone.
• Generate any sexual or exploitative content involving children.
• Generate images of a real person without that person's permission.
• Break the rules of any platform you publish the output to.

6. AI-generated content

Parts of Ignis generate content using artificial intelligence, including ad copy, images, video, product descriptions, suggested support replies, and written summaries of your data. AI output can be inaccurate, incomplete, or misleading, and it can state things about your products that are not true.

• You review before you publish. AI output is a draft. You are responsible for checking every claim, price, material, measurement, and policy statement before it reaches a customer or an ad platform.
• You own your inputs and your outputs. You keep all rights in the prompts, images and other material you supply. As between you and Ignis, you own the output an AI feature produces for you, and Ignis assigns to you any right it may have in that output. You may use it commercially.
• What we need in order to run the feature. You grant Ignis a non-exclusive, worldwide, royalty-free licence to host, store, copy, transmit and display your inputs and outputs, and to send them to the AI provider a feature depends on, for the purpose of operating and supporting the service for you. That licence ends when the content is deleted. It does not extend to training our own models or to developing separate products.
• Output may not be unique. AI works from patterns, so another Ignis customer asking for something similar can receive similar or identical output. Ignis does not promise that any output is unique to you and does not grant you exclusivity over it. Where another customer's request produces output similar to yours, that output is theirs and you have no right or interest in it.
• Training. Ignis does not build or train AI models of its own, so no customer's data and no shopper's data is used to train an Ignis model. The one exception runs only at your request: where you ask Ignis to create a reusable image model from photographs you upload, that model is trained from your files and nothing else, is stored against your account, and is used only for your own generations. Our AI providers keep a short-term copy of a request for abuse monitoring, described in our privacy policy.
• Photographs of people. If you upload photographs of a real person, including to create a reusable image model, you confirm you have that person's permission to do so and to generate new images of them. You are responsible for any claim about a person's likeness, image rights or biometric data arising from content you supply or publish.
• No warranty and no indemnity on AI output. Ignis does not warrant that AI output is accurate, original, non-infringing, or fit for any purpose, makes no guarantee about the performance of AI-generated marketing, and gives no indemnity in respect of AI output. Ignis routes your request to third-party models it does not own or train, so it cannot stand behind what those models produce.
• You own what you publish. Once you publish or send AI-assisted content, it is your content. You are responsible for its accuracy, for any advertising or labeling law that applies to it, and for any third-party rights it may affect.
• Third-party models. Ignis uses third-party AI providers, named on the privacy page. The prompts you write and the assets you supply are sent to those providers in order to produce the output you asked for, and what a provider may do with a request is set by that provider's own terms.

7. Analytics and attribution

Ignis measures orders and site activity and attributes them to marketing sources. Attribution is an estimate produced by a measurement method, not an audited financial record. Figures produced by Ignis will differ from those reported by ad platforms, by Shopify, and by other analytics tools, because each uses a different method and a different attribution window.

Treat Ignis figures as one input to your decisions. Ignis is not liable for business decisions or advertising spend made on the basis of them. Where a fee is calculated from attributed revenue, it is calculated from Ignis's own measurement as described in your plan.

The Ignis analytics pixel places first-party identifiers in your shoppers' browsers. They are listed, with their purposes and lifetimes, on our Privacy & Data Protection page so that you can publish an accurate cookie notice of your own. Doing that is your responsibility, as is presenting a consent banner on your storefront.

8. Security

Ignis applies the measures described in section 3 and reviews them as the service changes. No software or hosted service can be guaranteed secure, and Ignis does not warrant that the service will be free of unauthorized access.

• If there is a breach. If Ignis becomes aware of a personal data breach affecting your data, Ignis will notify you without undue delay, tell you what it knows, and assist you with your own notification obligations. Ignis does not notify your customers on your behalf. That decision is yours as the controller.
• Your side. You are responsible for the security of your own accounts, your staff's access, and your API credentials, and for telling us promptly if you believe a credential has been exposed.
• Third-party incidents. Ignis is not responsible for a security incident originating at Shopify, an ad platform, a payment provider, or any other service you connect.

9. Availability and third-party services

Ignis depends on Shopify and on the third-party services you connect, including ad platforms, email providers, and payment and shipping providers. Those services can change their APIs, rate-limit requests, or go down, and features that depend on them can stop working as a result. Ignis does not offer a guaranteed uptime level unless one is stated in writing in your plan.

10. Warranties and liability

The service is provided "as is" and "as available", without warranties of any kind, express or implied, including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement.

To the maximum extent permitted by law, Ignis is not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost sales, lost data, or business interruption, even if advised of the possibility.

To the maximum extent permitted by law, Ignis's total liability for all claims relating to the service is limited to the amount you paid Ignis in the twelve months before the event giving rise to the claim.

Nothing in these terms limits liability that cannot be limited by law.

11. Indemnification

You will defend and indemnify Ignis against third-party claims arising from your store, your products, your catalog and pricing, the content you publish (including AI-assisted content you approve), your use of the service in breach of these terms, and any failure to maintain a lawful basis for processing your customers' data.

12. Term and ending the agreement

These terms apply for as long as the Ignis app is installed on your store or you use the Ignis platform.

• You can end it at any time by uninstalling the app and closing your account. Uninstalling ends the subscription and starts the deletion described in our privacy policy.
• We can suspend or end it if you breach these terms, if your payments fail, or if we are required to by law or by Shopify. Except where the breach is serious or we have no choice, we will tell you first and give you a reasonable chance to fix it.
• We can stop offering the service, or a module of it. If we do, we will give you reasonable notice through the app or by email.
• What survives. The sections on fees already owed, warranties, liability, indemnification and governing law continue to apply after the agreement ends.

Getting your data out. Your own store data stays in Shopify and is not ours to give back. For the data Ignis holds on your behalf, ask us for a copy before you uninstall, or within 30 days after, by writing to [email protected], and we will send it to you in a common machine-readable format. Once Shopify sends the shop-redaction request that follows an uninstall, your customers' data is deleted and we cannot recover it. Your own Ignis workspace stays until you ask us to close it.

13. Governing law and disputes

These terms are governed by the laws of the Commonwealth of Pennsylvania, United States, without regard to its conflict-of-laws rules. The state and federal courts located in Pennsylvania have exclusive jurisdiction over any dispute arising from these terms or the service, and you and Ignis each consent to that jurisdiction and venue.

Nothing in this section removes a right you have under the law of your own country that cannot be removed by agreement.

14. Changes

We may update these terms as the service evolves. Material changes will be communicated through the app or by email. Continued use after an update means you accept the revised terms.

15. Other terms

• Entire agreement. These terms and the privacy policy are the whole agreement between you and Ignis about the service, and replace anything said before.
• No waiver. If we do not enforce a term straight away, we have not given up the right to enforce it later.
• Severability. If a court finds one part of these terms unenforceable, the rest still applies.
• Assignment. You may not transfer these terms without our written consent. We may transfer them to a company that acquires our business, and we will tell you if we do.
• Events outside our control. Neither of us is liable for a failure caused by something genuinely outside our control, such as an outage at Shopify or at another provider the service depends on.
• Notices. We reach you through the app, or at the email address on your account. You reach us at [email protected].
• Independent parties. These terms do not create a partnership, agency or employment relationship.

16. Contact

Questions about these terms or data processing: [email protected].